Angel, the Popular Brand in Gulf States

author:Angel

–Dubai Gulfood  Food Equipment

and Hotel Exhibition

Located at the corner of the Arabian Peninsula, known as “Hong Kong of the Middle East”, Dubai, is the financial and economic center of the whole Middle East. Due to the special geological position and economic trade advantage of Dubai, the Gulfood (and ingredient), food equipment and hotel exhibition becomes the largest and the most influential international food and hotel products exhibition in the Middle East and North Africa. The exhibition attracts a large number of world famous enterprises each year to participate. It is the fifth time for Angel Yeast to participate in the exhibition.

The exhibition attracted the exhibitors from 140 countries around the world. The Chinese exhibitor group is composed of more than 200 members from more than 100 enterprises. In the Chinese area, Angel booth is the largest and the only one with special decoration in the whole pavilion, being the most brilliant star in the whole Chinese exhibitor group.

The same as what we expected, on the first day of the exhibition, we ushered in a large number of customers. In the communication with these new and old friends, we knew that Angel products had enjoyed a high reputation in these regions. No matter whether it was in local staple food, or in the production of baking products, Angel  products would be used in large quantity.

In a few days after the exhibition, we visited two major industrial users of Angel in Dubai, one of which mainly implemented automatic production line. Their general manager told us that Angel products had high quality, convenient operation and high safety. The other customer adopted continuous process to produce Arab bread, as well as sweet bread and muffin cake. Workshop Chief Tariq that was guiding the production said while adding Angel yeast into the dough making cylinder: “Angel yeast, very good!”

    安琪,

海湾地区的畅销品牌

–记迪拜gulfood食品及酒店展会

    阿联酋迪拜地处阿拉伯半岛的角上,素有“中东香港”之美誉,是整个中东的金融经济中心。由于迪拜特殊的地源位置和经贸优势,迪拜gulfood食品(及配料)、食品设备及酒店展会成为了中东及北非地区规模最大的、最有影响力的国际食品及酒店用品展览会。这个展会每年的展会都会吸引大批来自世界各自的知名企业前来参展。今年,安琪酵母股份有限公司是第五次参加该展会。

    本届展会吸引了来自世界各地共140个国家的展商前来参展,其中由中国100多家企业组成的200多人参展团也参加了本次展会。在装点成中国红的中国展厅内,安琪的展位面积是最大的并是整个展厅唯一一家进行了特装的公司,成为了整个中国贸易参展团中最耀眼的明星。

    与我们之前预想中的情景一样,展会第一天我们便迎来了大批的客户,在与这些新老朋友的交流中,我们得知安琪产品在这些地区的知名度一直较高,无论是在当地的主食面包中,还是在其它烘焙产品的制作中都会经常大批量的用到安琪的系列产品。

    在展会结束后的几天里,我们一行还分别拜访了安琪在迪拜的两大工业用户。其中一家安琪用户主要实行自动化生产线。他们的总经理告诉我们安琪产品质量很好,操作简便、安全性高。而另一家客户采用连续生产工艺生产阿拉伯饼,另有甜面包和玛芬面包。正在指导生产的车间主任塔里克一边向打面缸中加安琪酵母一边说:“ANGEL YEAST, very good!”

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